What is invest-ability?

With rapid urbanization, globalization, and constant pressure on natural resources it is harder than ever for today’s cities. They need to provide an attractive environment for citizens to live, work, play, and learn whilst also achieving the outcomes required by their stakeholders.

“Invest-ability” is key. Designing an asset or environment to enable investment, achievement and implementation, rather than an ‘un-investable’ design which ends up being un-realistic, un-achievable, or un-implementable.

Investable masterplanning is at the core of how cities can achieve best in class invest-ability, creating resiliency, regeneration, mobility, and wellness. It is through these advanced plans that historic, natural or cultural resources can be saved and adapted to meet the demands of today. Investable masterplanning builds on the presence of transit and makes socio-economic and environmental health possible.  It is a business case approach to design: practical, actionable and yet visionary.  More than simply a pretty picture – Investable Masterplanning is a path to success.

• Invest-ability is masterplans that get built. That are designed to achieve outcomes and create predictability and certainty, so that investment can be easily made, with lower risk, and higher returns.

• Invest-ability is built into every design decision that will make implementation happen and is the criteria for evaluating ideas.  Without planning, ‘stuff’ happens.  With planning, good things happen, sooner, and with greater success.

• Invest-ability responds to different perspectives and sets of needs -- from government and public agencies, to developers and corporations, from young organizations to mature ones.

The value added can be measured by this approach, on how well it meets the needs of the stakeholders. Success will look different to various groups. What good looks like to a developer will be obtaining land, obtaining approvals, saving time or money, containing costs or maintaining cost-effectiveness, rising property values, logical phasing, or competitive asset-making. Whereas for government, it will be permanent jobs created, economic expansion, household prosperity, and competitive city-making.

Invest-ability can also be evaluated against the larger context or a larger set of purposes or goals of urbanization, such as:

Urban operations
Economic opportunity
Resource management
Quality of Life

Investable Masterplanning, then, is a comprehensive appraisal of the socio-economic drivers of a particular place, and a companion approach to sustainable urban design.

Diane Legge Kemp

Vice President, CallisonRTKL +852 9450 9103 Ask me a question
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