European Retail Properties with the Brightest Futures are Those Occupied by Tenants Embracing Digitization
International tensions, political uncertainty and rising rents have failed to sour the mood of consumers in most of Europe. They go shopping as much as ever and are likely to continue doing so into the foreseeable future. However, the way they shop is changing. This is causing disruption in the Real Estate industry’s retail sector—disruption that is almost certain to intensify in the months and years ahead. The response of many asset managers and owners will likely be to embrace digitization, if they have not already.