Recipes make cooking easier by providing predictability. But many recipes overlook variables that can alter the results. Weather, altitude, equipment types—even the brand-to-brand differences for kitchen staples like salt—can drastically change a dish. Repeatable results are far from guaranteed.
Persona mapping is a powerful tool. It forces you to walk in stakeholders’ shoes, experience their challenges and understand the ways you can support their needs and goals. But as useful as it may be, it doesn’t appear to be widely utilized in the railway industry.
Much like Arcadis’ interactive Future Mobility experience, San Francisco’s mobility goals center on people. In broad terms, the city aims to provide travelers with the greenest, most affordable trip choice in two minutes and allow them to easily get anywhere in the city within 20 minutes.
The world is a complex place, Arcadis helps you navigate this complexity by understanding the bigger picture. Click here to read some of our experts' latest thinking.
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