Acradishas launched its new brand position: “We put imagination to work to solve critical infrastructure and environmental challenges.”
Powered by the Lovinklaan Foundation, Arcadis’ largest shareholder and a foundation led and managed by Arcadians, the repositioning builds on Arcadis’ strong market presence and clear strategic direction. It is designed to create a distinctive Arcadis brand, show how the company delivers value, and support its long-term growth in key markets. Arcadis’ purpose remains unchanged: improving quality of life. The brand expression “Imagination is How” provides a clear articulation of how Arcadis delivers that purpose, by showing how its people combine expertise, technology and imagination to create better outcomes for clients, communities and society.
The repositioning responds to a competitive market where clients need focused, trusted partners with the scale, expertise and confidence to solve urgent challenges across Transportation, Energy and Water, Real Estate and Development, and Industrial Manufacturing and Technology. It gives Arcadis a strong platform to demonstrate the value of its work.
It also captures what makes Arcadis different: a combination of 138 years of heritage and the expertise, ingenuity and innovation Arcadians apply every day to address the issues that matter most to clients and the communities they serve.
Heather Polinsky, CEO, Arcadis, said: “Arcadis has a clear strategy, a strong brand and exceptional people who are helping clients solve the world’s most complex challenges. Our purpose is improving quality of life. This repositioning gives us a distinctive way to show how, as a trusted advisor to clients, we deliver that purpose: by combining knowledge, technical expertise, technology, and imagination to create better outcomes. By making that strength visible and easy to understand, we can deepen client relationships, build confidence in Arcadis and support sustainable growth in the markets where we can have the greatest impact.”
The program is designed to strengthen awareness, preference and understanding of Arcadis in key growth markets, reinforcing the company’s confidence in its strategy and the relevance of its offering. By making its expertise and value proposition clear, Arcadis can deepen client relationships, build recognition in priority sectors, and create a stronger platform for commercial growth over the long term.
The repositioned brand was introduced across key touchpoints beginning in New York, where Arcadis used prominent advertising during New York Climate Week to reach clients, partners and stakeholders focused on infrastructure, climate and environmental transformation. It will then be reflected across digital channels, client engagement, and internal communications.
Together, these changes give Arcadis a clear and confident way to explain who it is, what it stands for, and why its strategy is relevant to the needs of clients today. Moving beyond a description of services to a more distinctive, outcome-led story will make Arcadis easier to understand and strengthen recognition of the role it plays in creating resilient infrastructure, healthier environments and better places to live and work.
