Manufacturing and Industrials

Automotive Retail

Bridging the gap between the online Customer experience and the Dealer showroom experience. The strong articulation of the Manufacturers Brand (Corporate Identity) throughout its Network of Dealers is a key measure of success.

Matthew Marson

UK Regional Sector Director Ask me a question

Improving customer experience through Brand Delivery and Digital Media integration

Developing and delivering the brand is at the core of our service. We understand the challenges and have demonstrated our flexibility to apply rigorous control amongst a constantly changing automotive retail landscape. Defining comprehensive brand guidelines for a world that is constantly changing is a challenge. Ensuring global adhesion to these rules poses an even greater challenge. Brand guardianship ensures that all brand elements are delivered consistently, regardless of format or location.

We focus on the following key areas:

Digital Media integration
Digital stores
Designing and developing the brand and guidlines
Managing, monitoring and measuring the brand
Brand evolution and compliance
Brand implementation

Questions about this sector

Matthew Marson

UK Regional Sector Director Ask me a question

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