Bridging the gap between the online Customer experience and the Dealer showroom experience. The strong articulation of the Manufacturers Brand (Corporate Identity) throughout its Network of Dealers is a key measure of success.
Developing and delivering the brand is at the core of our service. We understand the challenges and have demonstrated our flexibility to apply rigorous control amongst a constantly changing automotive retail landscape. Defining comprehensive brand guidelines for a world that is constantly changing is a challenge. Ensuring global adhesion to these rules poses an even greater challenge. Brand guardianship ensures that all brand elements are delivered consistently, regardless of format or location.
We focus on the following key areas:
