A future for the high street hub
Omnichannel retail has opened up huge opportunities for highstreet retail stores. Such as the emergence of ‘endless aisles’: interactive walls showing a huge number of the retailers products in an experience-driven environment. Customized products can be ordered in-store without the need to have them in stock and send to the customer’s home. Examples of frontrunners in this domain: the NBA store at Times Square (NYC) and California-based Oak Labs interactive mirror systems.