• Capabilities: Program Management

Rock Square

Guangzhou, China - Record levels of urbanization and prosperity in China have encouraged international real estate investors and developers to build new shopping malls across the country. However, despite the overall growth in retail sales in China, the rise of the online marketplace is eroding its margins.

Largest

mall in Southwest Guangzhou

100,000 sqm

of space repositioned
Guangzhou Pramerica Shopping Mall

Businesses operating in China's retail sector are looking to ensure that their business models are as robust as possible, and that the assumptions that underpin their development strategies, are based on evidence around market trends and consumer demands.

In 2014, Arcadis was appointed by Pramerica to help re-position a 100,000 meter squared retail mall in a prime part of Guangzhou that had not been delivering the required levels of return. Its brief was to deliver an upscale shopping complex that provided a premium retail and leisure experience.

The shopping center had not been meeting market demands due to its poorly designed leasing strategy and improper trade mix identification. Working alongside the client, Arcadis provided recommendations on asset enhancement initiatives to help unlock fresh income streams, while ensuring that the development met the demands of a new generation of urban dwellers in southwest Guangzhou.

"Arcadis quickly understood the needs and challenges on this project and was able to identify smart solutions that had an immediate impact. Their highly professional behavior and knowledgeable delivery was greatly appreciated by our team and we look forward to working with them again," said Sharon Chiam, Vice President for Pramerica Greater China.

Outcomes

Largest

mall in Southwest Guangzhou

100,000 sqm

of space repositioned

Over 70%

occupancy rate before opening

Questions about this project

Weibin Xu

Head of China South +86 20 8502 0301 Ask me a question